I feel bad for all of the retail employees that have had to grapple with angry customers amid inflation-driven price hikes.
What are they supposed to do? Not only is it out of the control of the poor and innocent employee they’re berating, but it’s probably out of control of the massive billion-dollar company that employs them.
If the market price for a product reaches a new high, you can’t expect companies to automatically produce and sell them at a loss. That’s a fundamental misunderstanding of basic business and economics. To be clear, there are definitely cases of price gouging during situations of inflation because companies will try to exploit the public’s expectation of price hikes even in situations where the market itself isn’t directly demanding it. In other words, the store is still getting the product for the same price from their supplier, but they still raise the price for their customers. Regardless of the reason, the employees often bear the brunt of the criticisms from customers who think they’re to blame for the inflation. Even our cannabis products went up in price because of the energy needed to grow them and manufacture them. Naturally, the poor budtenders at the local medical cannabis dispensary are facing rants and ravings daily and I can see how exhausted and frustrated they feel. They don’t even get a warning about potential sales until they arrive at work for their shift. And whenever the cannabis dispensary is hosting a large sale, that always brings in more customers than usual and creates a stressful environment for all of the employees.