Working with a digital marketing corporation to develop the brand as well as increase the visibility of my cannabis dispensary has been a large learning experience; I was completely clueless how to organize as well as implement an effective dispensary digital marketing solution.
I didn’t know anything about web design, social media management or pay-per-click.
I wasn’t aware that SEO stands for search engine optimization. I now understand that this process improves the presence of the website to increase visibility when potential buyers search for products or services related to a cannabis dispensary. If someone types in keywords into Google, Bing or another search engine, it’s important that my dispensary shows up on the first page, the better the visibility of my pages in search results, the more likely I am to attract prospective buyers. I need people to know where the dispensary is situated, what types of products every one of us offer as well as the availability of amenities such as ATM on-site, delivery radius, in-store pickup, curbside pickup as well as online ordering; Search engines use bots to crawl pages on the web. They move from location to site, party information about those pages as well as storing them in a data bank, and algorithms evaluate the data, considering hundreds of ranking factors to decide the order pages should show up in the search results for a particular query. The search engine shows the person those sites that best answer the parameters of the keywords provided. Search engines know sites with better satisfied quality as well as matching keywords. The digital marketing corporation has optimized my website to rank higher. They’ve made sure the pages are easy for buyers to navigate.