When hiring a cannabis consulting service it is important they know your area.
I hired a mairjuana consultant that definitely catered to a wealthier clientele.
When setting up my store the cannabis consultant wanted everything to look sleek, modern, edgy and expensive. They wanted my website to have moving graphics, videos and lots of pictures. The vibe of the store was supposed to be rich and snooty. I wasn’t too pleased. It was clear they didn’t know my community at all. I cater to an older range of people. My customers are all nearing or past retirement age. If they are looking for cannabis it is for medical reasons. They wanted cannabis in order to sleep better at night, manage chronic pain or skin issues. They aren’t looking to party or be cool. The edgy, modern look wasn’t geared toward their age. I wanted something simple, with a small town feeling. The website set up I knew would be too hard for someone older to navigate. I ended up letting the cannabis consultant go. I found a new cannabis dispensary service that does business in my community. The marijauanc consultant immediately wanted to change everything. Warmer colors, more wood, basic furniture and an easy to navigate website. They didn’t bother too much with social media and instead pushed paper advertisements in the store. They also had a feature added to my website where you can click and make the print larger for someone with poor eyesight. They were exactly what I was looking for.