It was a bad decision to put all of my eggs into a single basket and next year I will have a lot less money to spend on advertising the medical and marijuana dispensary
Looking at all of the budget expenditures this year makes me want to throw up. We spent a ton of money on frivolous things that the company did not need. That money could have gone to better use in other ways. Our advertising budget was through the roof. We spent more than $125,000 this year only on advertising one single medical marijuana product. This medical marijuana product is one of the newest strains available on the market and I wanted to be the first person to offer it for sale in the dispensary. I had to pay a fortune to procure all of the rights to the marijuana strain to sell it exclusively in my dispensary. I thought that this was going to get customers coming into the door and spending more money, but the cost for advertising does not equal sales. We are way above budget and there is no one to blame for all of the problems except me. It was a bad decision to put all of my eggs into a single basket and next year I will have a lot less money to spend on advertising the medical and marijuana dispensary. I will have to rely on word of mouth and sales and specials just like some of the other marijuana shops in this area. We are still going to have one pretty big sale before the end of the year and that will be black friday. Everyone is going to have big sales and hopefully our repeat customers will come here before they go to any of the other marijuana dispensaries.