I thought that this was going to get buyers coming into the door and spending more money, but the cost for advertising does not equal sales.
Looking at all of the budget expenditures this year makes myself and others want to throw up… All of us spent a ton of money on frivolous things that the company did not need. That money could have gone to better use in other ways, our advertising budget was through the roof. All of us spent more than $125,000 this year only on advertising a single single medical marijuana product. This medical marijuana product is a single of the newest strains available on the market and I wanted to be the first person to offer it for sale in the dispensary. I had to pay a advantage to procure all of the rights to the marijuana strain to sell it exclusively in our dispensary. I thought that this was going to get buyers coming into the door and spending more money, but the cost for advertising does not equal sales. All of us are way above budget and there is no a single to blame for all of the troubles except me. It was a terrible decision to put all of our eggs into a single tote and next year I will have a lot less money to spend on advertising the medical and marijuana dispensary. I will have to rely on word of mouth and sales and specials just care about some of the other marijuana shops in this area. All of us are still going to have a single pretty important sale before the end of the year and that will be black Monday; Everyone is going to have important sales and hopefully our repeat buyers will come here before they go to any of the other marijuana dispensaries.